Reliance Digital TV
Reliance Digital television is one of India’s largest direct satellite broadcast service providers. It provides a variety of services including interactive television, audio programming, and satellite television services. Their services are available to commercial as well as residential subscribers all across India. Reliance Digitial uses MPEG compression technology and transmits via MEASAT-3 satellite at 91.5˚ E. The service is the 5th of its kind to be launched in India.
The major competitors for Reliance Digital are other DTH service providers such as Videocon d2h, TATA Sky, Sun Direct, Dish TV, DD Direct+ and Airtel Digital TV, and cable TV.
History of Reliance Digital
The DTH service provider in India was Dish TV, which is a part of Zee Entertainment Enterprises and owned by Essel Group. They launched their services in 2004. Reliance ADAG was launched in 19th August 2008.
Reliance Digital TV: General Information
Reliance Digital TV was founded as part of the larger Reliance Communication Limited. Reliance Communications Limited owns several business, and is in turn a subsidiary of Reliance Anil Dhirubhai Ambani Group. The company was founded by Dhirubani Ambani, and it now run by his son Anil Ambani.
BIG TV was launched in19th August 2008, and it had slogan TV “Ho To Big Ho”—meaning if you have a TV, then make it big. Currently it provides 250 channels and several interactive ones as well. Subscribers also get 32 per per view channels (or cinema halls) and several radio channels. In the future the company has plans to expand the number of channels to 400 and offer high definition or HD broadcast. Plans for several other services are also in the pipeline, including interactive services such as i-News and i-Stock.
There is a huge opportunity available in India today because currently there are around 225 million Indian households that own a TV. Out of these 130 million can be categorized as C&S household, while 10.6 million can be placed in the DTH household category. When Reliance BIG television was first launched the number of households subscribed to DTH services was only 4 million.
Reliance Big TV had launched along with the deployment of MPEG-4 compression technology. MPEG-4 has the ability to support HD television, something that was not possible by the MPEG-2 technology used in earlier DTH services.
With MPEG-4 technology it is possible to broadcast 35 to 40 channels on a single transponder. Therefore, with just 12 transponders a company can broadcast around 400 channels. Currently Reliance Digital is using 9 transponders to broadcast a total of 230 channels.
Reliance Digital has over 100,000 retail outlets across 6500 towns and cities in India. They also offer the highest number of pay per view channels. Their customer base consists of 5 million.
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